SmartBrief on: Google Buzz
Social media is a fast-paced field where keeping your edge means staying on top of the latest developments each day. If you blinked, you might have missed the debut of Google Buzz — Google’s latest foray into the social arena. It’s been a whirlwind of announcements, reactions and a whole new class of best practices. If you missed out on any of it, here’s a roundup of the Google Buzz stories that made it into our e-mail newsletter, SmartBrief on Social Media over the past two weeks. Google Buzz debuts with Twitter, Flickr connectivity Google is making a fresh...
Read MoreTop Four Digital Marketing Trends for Small Businesses
Trend No. 1: Online Display Advertising Banner ads seem like an antiquated way to get noticed, but display advertising is becoming worth paying more attention to due to two trends: Improved local ad targeting. Companies, such as Local.com, LinkedIn and Facebook, have announced that they are offering geography-based advertising along with the standard demographic or keyword targeting. Local targeting is prevalent in search engine marketing and it’s good to know display ads are heading in the same direction. Ad pricing based on cost-per-action rather than cost-per-click....
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