Posts Tagged "digital marketing for small businesses"

Top Four Digital Marketing Trends for Small Businesses

Posted by Staff on May 5, 2010 in SMB Small Biz | Comments Off

Trend No. 1: Online Display Advertising Banner ads seem like an antiquated way to get noticed, but display advertising is becoming worth paying more attention to due to two  trends: Improved local ad targeting. Companies, such as Local.com, LinkedIn and Facebook, have announced that they are offering geography-based advertising along with the standard demographic or keyword targeting. Local targeting is prevalent in search engine marketing and it’s good to know  display ads are heading in the same direction. Ad pricing based on cost-per-action rather than cost-per-click....