Posts Tagged "multicultural marketing nc"

Why Twitter Is a Ripe Target for Multicultural Marketing

Posted by Staff on May 6, 2010 in Multicultural | Comments Off

African-American and Hispanic usage above average. Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup. Edison found that African-Americans make up nearly one-quarter of the US Twitter population, twice their share of the total population of the country. eMarketer estimates non-Hispanic African-Americans make up just 11% of US Internet users. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population. In...