Top Four Digital Marketing Trends for Small Businesses
Trend No. 1: Online Display Advertising Banner ads seem like an antiquated way to get noticed, but display advertising is becoming worth paying more attention to due to two trends: Improved local ad targeting. Companies, such as Local.com, LinkedIn and Facebook, have announced that they are offering geography-based advertising along with the standard demographic or keyword targeting. Local targeting is prevalent in search engine marketing and it’s good to know display ads are heading in the same direction. Ad pricing based on cost-per-action rather than cost-per-click....
Read MoreWhy Twitter Is a Ripe Target for Multicultural Marketing
African-American and Hispanic usage above average. Evidence from Edison Research’s “Twitter Usage in America: 2010” survey suggests that marketers targeting multicultural audiences would do well to note the service’s diverse ethnic makeup. Edison found that African-Americans make up nearly one-quarter of the US Twitter population, twice their share of the total population of the country. eMarketer estimates non-Hispanic African-Americans make up just 11% of US Internet users. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population. In...
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